In 2025, PureGym aims to increase its operations by establishing 60 additional gyms in the UK. After recently opening 34 new locations, the company aims to grow even further in 2026. PureGym focuses on areas outside large metropolitan centres, particularly in small towns and rural areas, which tend to have fewer fitness facilities.
PureGym is popular due to its simplistic fitness model. As a part of its changes, the company is also modernising existing gyms by incorporating women’s only sections and additional areas which include lighter weights and functional training.
While major chain-style gyms are growing fast, not everyone is looking for the cheapest or most basic option. Many people prefer gyms that offer a more personal feel, where the staff know your name, and the training is more focused, offering specialised features like combat classes and yoga or other wellness options. For those looking for a new gym, London has some amazing places that offer such an experience, beyond what’s available at budget chains like PureGym.
Gyms like these provide more friendly, welcoming spaces, with high-quality equipment, helpful trainers, and other specialised offers like red light beds and cold plunges. For more focused results, many people now want more than just rows of treadmills. Local and independent gyms like this are still an important part of the fitness scene. They may not have the budget of big national chains, but they often do a better job of creating a sense of community. For many gym-goers, that personal touch makes it easier to stay motivated and stick with their training.
In other cities, some smaller gyms have built loyal groups of members by offering something different. This could be strength training, boxing, or classes that focus on technique and results. Others simply offer a quieter, less crowded place to work out. Even with PureGym and other chains nearby, these independent spaces still attract people who want a different kind of gym experience.
PureGym’s growth shows that low-cost fitness is still in high demand, especially in areas that don’t have many modern gyms. For people in towns where local leisure centres have closed, the arrival of a PureGym may be the first time they’ve had a 24/7 gym nearby.
However, this kind of expansion isn’t without problems. Opening dozens of new gyms means hiring staff, buying equipment, and covering rising energy and rental costs. Keeping prices low while handling all of that is a tough task. There’s also more competition now than ever, with other budget gyms, leisure centres, and local fitness studios all trying to bring in members.
Still, the variety of gym options means people can choose what suits them best. Some want quick access and a low fee. Others care more about support, atmosphere, or a training style that fits their goals. While PureGym grows, independent gyms have a real chance to stand out by offering something more personal and meaningful.
